DEEP Backlog method in Product Management

DEEP Backlog is a methodology for creating product backlog and prioritizing product backlog items in a way that helps the team and the product management to focus on the right priorities.

DEEP Backlog is created by using five attributes of a product backlog item

D – Delightful: Does the item delight customers?

E – Essential: Is this an essential feature that must be delivered?

E – Efficient: Is this feature efficient to deliver?

P – Potential: What's the potential of this feature to help achieve business goals.

The higher the value in each attribute, the higher the priority of a product backlog item.

Product managers are always looking for ways to get a clear picture of their backlog. In recent years, teams have turned to new techniques such as Minimum Viable Products (MVPs) and the DEEP Backlog method.

Have you ever wondered why we need so many different techniques and models?

The answer is simple — each technique has strengths and weaknesses based on its purpose. For example, the MVP approach is great for creating a minimum viable product in the shortest possible time but it doesn’t provide much flexibility for changes during the product cycle. The DEEP Backlog technique, on the other hand, is focused on the “why” and not just the “what” of a product. This makes it ideal for larger-scale products where understanding market needs and user behaviour is critical.

In this post, we will discuss these two techniques in detail with reference to specific examples. We will also look at how you can use them effectively in your projects.

Last updated: November 14th, 2023 at 11:07:00 AM GMT+0